Corporate Social Responsibility (CSR)

Our commitment is built on three foundational pillars that reflect our dedication to the future of Oman.

       1. Environmental Guardianship: Protecting Our Coastal Jewel

The breathtaking coastline of Muscat is our most precious asset. We are profoundly committed to its preservation and have integrated leading sustainability practices into the very fabric of our design and operations.

• • • Sustainable Building: Our architecture utilizes energy-efficient systems, water conservation technologies, and environmentally-friendly materials to minimize our ecological footprint.
    • Waste Reduction & Recycling: We have implemented comprehensive waste management programs across the entire development, aiming to significantly reduce landfill waste through ambitious recycling and composting initiatives.
    • Promoting Green Spaces: Our master plan emphasizes lush, indigenous landscaping and expansive open spaces, creating natural havens that enhance biodiversity and offer serene environments for our community to enjoy.

       2. Community Empowerment: Investing in Our People

Water-Front Muscat is a place for all Omanis. We are dedicated to fostering a thriving, inclusive community and creating opportunities that empower local talent and enhance the social fabric of our city.

• • • Supporting Omani Talent: We prioritize the hiring and professional development of Omani nationals across all sectors of our operations, from hospitality and retail to management.
    • Championing Local SMEs: Our retail and dining spaces are curated to provide a platform for Omani entrepreneurs, artisans, and small businesses, allowing them to showcase their products and services to a global audience.
    • Creating Inclusive Public Spaces: We are designing vibrant public realms, parks, and promenades that are open and accessible to everyone, encouraging community interaction and a healthy, active lifestyle.
    • Educational Partnerships: We engage with local schools and universities to offer internships and collaborative programs, inspiring the next generation of Omani leaders in hospitality, design, and business.

       3. Cultural Preservation: Celebrating the Spirit of Oman

We believe that true luxury is inseparable from authentic culture. Water-Front Muscat is a stage where Oman’s rich history and dynamic future are celebrated in harmony.

• • • Showcasing Omani Arts & Crafts: We will feature the work of Omani artists and craftsmen throughout our development, from gallery spaces and public art installations to unique products available in our retail outlets.
    • Hosting Cultural Events: Our venues will host a calendar of events celebrating Omani heritage, including traditional music performances, local festivals, and artisan markets.
    • Architectural Homage: While modern in its vision, our design pays homage to traditional Omani architecture, blending contemporary elegance with timeless cultural motifs.

A Shared Future

Our journey is one of shared progress. We invite our residents, visitors, and partners to join us in building a future for Muscat that is as prosperous and vibrant as it is sustainable and respectful of its heritage. Together, we can ensure that Water-Front Muscat is not just a landmark on the coastline, but a beacon of positive change for generations to come.